Audi AreA1 Exhibit in Barcelona Waterfront, Spain

This exhibit place really reflects its modern architectural design with stylish interior design and luxurious touch in red and white glossy finishes. Yeah, this place is the AreA1 Roadshow, Its an exhibition place to introduce brand new Audi A1 for the Europe-wide marketing campaign combining distinctive mobile brand space with theatrical Driving Experience. Designed by Schmidhuber + Partner, The Audi AreaA1 Road show consists of a single, distinctive design space, best described as a “mobile brand space.” which is located in Barcelona waterfront, Spain.

The design language of the Audi AreA1 modules was inspired by the Audi A1’s single-frame radiator grill that forms a strong and recognizable modular brand architecture. The different kit – from S (165 sq m) to XL (1,000 sq m) – are flexible in configuration and size, and produce a variety of spatial compositions, as well as open and closed perspectives. The AreaA1 Roadshow also features a 10 meters wide x 8 meters tall Audi A1 landmark that illuminates Barcelona’s entire coastline.

The lighting rigs were designed exclusively for AreA1, with programmable light and sound systems to ensure a spectacular show at night. The customized display furniture has clear edges and no visible joints or seams, and was specially developed for the occasion and is suitable for outdoor use. The hard-foam material from which the desks and other furnishings are molded, is coated with a special rubber material to form a surface that delivers a unique and striking feel. The entire structure sits on a slightly elevated 25 m x 34 m stage that is also constructed from high-quality materials. The stage integrates all the elements to create its own unique brand space in the middle of an urban environment – a true urban island in Barcelona’s prime location.