Creative Ad of World First Aid Day by Downtown Partners
This ad was introduced to raise awareness around World First Aid day. It’s a unique and creative idea from Downtown Partners to place life size realistic decal of a woman who fell from the stairwells at Cineplex Odeon Theatres in Toronto. If I were the security guard, and see this, I would probably be screaming out loud calling and asking people to dial 911. It really gives the impression of someone which is lying down unconscious and need for a help. Such a great decal sticker must be from a great ad agency. Just hope that the new security doesn’t freak out, anyway I was wondering, what will you do if this was for real? What will your reaction be – Call 911, freak out or phone a friend?
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